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Crown's electric lift trucks are used on a daily basis to safely transport stockroom materials and commodities. The businesses wide-ranging product line consists of manual propelled pallet stackers and lift trucks, power pallet stackers and lift trucks, counterbalanced sit down and stand up trucks, narrow-aisle turret lift trucks, narrow-aisle reach lift trucks, and order picking equipment.
Environmental conservancy and sustainability are an extremely influential part of the Crown philosophy. Decades of thought leadership have allowed Crown to benefit consumers at the same time as improving the environment. ISO 14001 certification has been attained for business management and environmental attentions in manufacturing. Crown has proudly achieved many awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was born in the rural American neighborhood of New Bremen, Ohio, USA. The business has matured from a one-room operation into an internationally renowned organization, currently considered to be the seventh biggest forklift maker on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke created the Crown company in 1945. Carl's son, James F. Dicke joined the family business later on that year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head these days, becoming the fourth generation of the Dicke family to uphold this position.
Crown in the beginning started with a small client base developing temperature controls that they manufactured for coal burning furnaces. The assembly of these control units took place in a former hardware store based in New Bremen, Ohio, where Crown’s headquarters presently remain.
By the year 1949, Crown moved into the making of rotators for antenna due the greater fascination with televisions at the time. The product was proficient at improving the picture and signal quality. The company’s lucrative move allowed them to become a leading maker of units until 2001. The company ceased production in October after a decline in the worldwide demand for TV antenna rotators.
History – 1950 to 1975
Crown soon diversified its manufacturing to bring in the restoration of mechanized and electrical parts for private and government use in the early 1950's. After several profitable bids within a short period of time, the company had developed a respectable business in this field.
With such adaptability and success, Crown was able to expand its production to incorporate materials handling equipment. Crown started production of forklifts and lift vehicles in 1957. The organization believed the market demanded a smaller line of first-class quality lift trucks. Crown immediately fashioned an exceptional series of progressive equipment and swiftly evolved into the most rapidly evolving material handling company with its collection of products.
In 1966, Crown ventured outside of the US materials handling market and into Australia. Sydney, Australia is home to the regional center of operations and presently leads Crown’s Asia Pacific service, sales and advertising and marketing teams. Crown remains an unwavering industry leader these days, supported by exceptional operations, solid sales and solid production operations.
Two years later, Crown had moved into the European marketplaces by buying up an Irish manufacturing facility from a German Company, Steinbock. There they began to make PTH hand pallet trucks. Later that same year, Crown began their first London operation situated nearby Heathrow Airport. The sales and service operation of Crown’s comprehensive forklift line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing and advertising forklifts across Europe through autonomous dealers.
Crown History - 1975 to Current Day
These days, Crown manufactures an enormous fleet of electric forklifts. The company’s supplier network, situated in key international markets, consists of both Crown-owned and independently-owned sellers. They are responsible for managing the company’s product sales and service.
There is Corporate offices in Munich, Germany and in New Bremen Ohio, which provide promotional sales and national advertising support to all of their dealers and sales personnel. Crown dealers and sales personnel are trained in-house in numerous disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and offers purchasing, marketing, engineering and design capabilities for India, Africa, the Middle East along with Europe. The diverse family of international dealers and Crown-owned sellers successfully operate in nearly 100 foreign city environments.
The 6 USA production locations for Crown include New Bremen, Ohio; New Knoxville, Ohio; Fort Loramie, Ohio; Celina, Ohio; Kinston, North Carolina; and Greencastle, Indiana. Crown proudly manufactures internationally, producing forklifts in Sydney, Australia since 1966, Queretaro, Mexico since 1973, Roding, Germany since 1986 and Suzhou, China since 2006. Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations consist of locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.